CANYON - Frodissimo ltd. edition

An accidentally Wes Anderson-inspired (maybe) commercial for a special-edition Canyon x Frodissimo Speedmax. Sprayed with 7 grams of Jan Frodeno's own-brand Nicaraguan coffee, we were given creative freedom to bring this unique bike concept to market. The result: 100, €10k time trial bikes sold out in less than 24hrs.

Client Canyon
Location Barcelona, Catalunya
Production Company Kin Studio
Year 2022
Directors Alex de Cortada & Nik Howe
Film Alex de Cortada
Edit Alex de Cortada
Creative Director Nik Howe
Photography Nik Howe
Lighting Nico Alvarez
Production Nicole Moerig